Software as a Service (SaaS) businesses hold seen exponential growth. Arrived reality, they generated a whopping $72.2 billion in 2018.
But the competition is fierce.
Today, SaaS marketers surface a twice over challenge:
Standing elsewhere from the din.
Marketing to the overly empowered consumer.
This is somewhere social media marketing comes into be flippant, and helps you more than and afar to echo with your consumer.
After all, the majority of your target consumers are likely to advantage social platforms.
Arrived this blog column, I advantage rigorously data to corroborate the reimbursement of untaken social, and additional share how five SaaS businesses are slaughter it on social media.
So let’s step happening!
Guide to Social Media Management pro HigherEd Institutions
Why social matters so much pro SaaS
It’s calm to locate hit stories nearly how McDonald’s or the NFL are using social, but can SaaS companies really benefit from social media?
Of run they can!
Arrived reality, there’s a allotment of reasons why you be supposed to take off social (customer study, advance gen, and all that.).
About with the purpose of, now are the three reasons I think are the the majority applicable to instigate social media marketing pro your SaaS selling:
Reason 1. Your target audience is positively on social media
The Global Digital 2019 describe revealed with the purpose of the internet is growing next to an be around of solitary million further users a daylight hours, with social media at this time next to 3.48 billion internet users.
Saas-social-media-marketing-study
These sobering statistics points elsewhere to the reality with the purpose of a massive chunk of your target is social, and if you’re not social, you’re the majority likely untaken to comprise your selling back.
Reason 2. Social interaction is highly effectual
Social media is a level channel to consumers.
This one-on-one form of interaction is a weighty way to join with your target on an special level (which is tone to build a loyal following).
For illustration, Shopify uses Twitter to share hit stories and empowers its target audience (read: Entrepreneurs):
Saas-social-media-marketing-shopify
Picture: Shopify’s tweet
Reason 3. Great source of unfailing data
Another plus of untaken social is the massive amount of data with the purpose of can be collected from every one campaign (think: Facebook retargeting, and all that.).
How many users leave certain (and negative) clarification?
How many users vista your posts?
Who are the influencers engaging with your brand?
Which posts are the the majority effectual ones? And which ones are not?
This data holds tone customer in order with the purpose of can be used to fine-tune your strategy and increase the merit proposition of your SaaS with the purpose of will, in junction, decrease churn rate.
Reason 4. Social media is highly collaborative
If you’ve through your study well, you’ve the majority likely appear across influencers i.E., fill with a solid following.
These influencers are highly collaborative and occupation weighty as brand ambassadors.
What’s more, collaborations allow brands to build a solid image on social media devoid of putting in a allotment of means.
Pro tip: You can advantage social media monitoring tools to locate influencers with the purpose of are already conversation nearly your brand.
Now with the purpose of we’re all on the same call, let’s dive into how you might give somebody no option but to a better advantage of social media to grow your SaaS selling.
4 SaaS social media strategies with the purpose of really occupation
“Doing” social media marketing isn’t nearly shouting your message and hope with the purpose of someone, somewhere, is really listening..
It’s a strategy of leveraging a platform (read: Facebook, Linkedin, and all that.) to engage better with its users.
Strategy 1: Collaborate with (relevant) social influencers:
Over the live little years, brands hold seen weighty hit by working with social influencers.
It’s veto disbelief influencer marketing has full-grown to a whopping 10 billion buck industry.
Influencers occupation weighty in the SaaS industry somewhere users rely on recommendations to give somebody no option but to exchange decisions—and I beg your pardon? Better than an influencer giving them this recommendation.
Here are a little paramount practices pro SaaS influencer marketing:
Partner up with influencers your audience know and keep to.
Avoid one-off skin tone. Instead, build a collaborative rapport with influencers (see below).
Exist undo with the influencer nearly your goals to ensure you step the the majority elsewhere of every one collaboration.
Case: Moz’s smart collaborations
Moz (a top SEO tool) worked with Cyrus Sheperd, a well-known SEO expert to create a long-form content channel.
Saas-social-media-marketing-moz
Source:: Moz’s valuation channel
The findings?
This article went viral across multiple platforms.
Arrived reality, many of Cyrus’s followers ended up retweeting this column with the purpose of better the attain of this column
Strategy 2: Create high-quality visuals
A current study by Hubspot found with the purpose of visuals are a preference together with social users.
Arrived reality, more than 60% of respondents wanted more social images from brands.
On a new take notice of, Venngage (an infographic SaaS tool) premeditated visual content and found with the purpose of infographics, data visuals, and videos are highly engaging.
Saas-social-media-marketing-visuals
Picture: Venngage Visual Content study
Visuals are particularly weighty pro SaaS brands as it allows them to break down byzantine products and technologies via compelling visuals with the purpose of their target can understand certainly
Here are a little paramount practices while creating visuals pro your SaaS:
Use a tool like Canva to certainly create high-quality visuals pro social platforms.
Create infographics with the purpose of break down your SaaS merit proposition. For case, a use-case scenario infographic.
Leverage other forms of media (think: Film, eBooks, and all that.) to end your social campaign an specially dimension.
Case: Estately’s “Map-o-graphics”
Estately is an online real-estate search engine with the purpose of helps fill locate the paramount home town and agents in a express area.
They pull their data (read: User queries) to create a rad ‘Map-o-graphic’ based on user-generated content.
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Source: Estately
The findings?
This visual went viral across their social media and attracted backlinks from concluded 160+ referring domains, such as lofty authority magazines like FastCompany:
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Source: Fast Company
Now, that’s link building through righteous!
Strategy 3: Go social with your customer support
The overly empowered consumers of 2019 dread dim customer support.
Instead, they live in an instantaneous earth and love direct support.
This is somewhere social media comes into be flippant and offers a level channel of interaction (for both brands and consumers).
Moreover, studies hold exposed with the purpose of solving customer issues on social media cost are particularly cost-effective:
Saas-social-media-marketing-SMT
Picture: Social media in the present day
Here are a little paramount practices while untaken social with your customer support:
Delegate social financial credit management (think: Virtual assistants) to ensure timely interaction.
Use AI-powered chatbots to automate standard customer support, but give somebody no option but to solid there’s an option to exchange a real
Create social groups (think: Exclusive facebook group) so with the purpose of users can column queries and step byzantine issues solved by asking the the public.
What’s more, in the present day you can advantage smart social media tools to predict queries and provide direct support with the purpose of receives a much superior engagement as compared to other modes of customer support.
Case: Monday’s rapid tweet support:
Monday.Com is a SaaS productivity tool with the purpose of gear rad social media marketing strategies.
But recently, they had a retargeting production with google ads with the purpose of resulted in users continuously bearing in mind their ads.
Saas-social-media-marketing-monday.Com
Picture: Monday’s tweets
They established quite a spot of backlash pro this oversight.
But they were quick to respond (even to their inner users), but I’m not quite solid I beg your pardon? With the purpose of pork gif is nearly. Do you? ?
Strategy 4: Repurpose existing content
In the role of the proverb goes, “less is more,” and the same is the lawsuit with marketing.
Thing is, the majority brands think they need to evenly churn elsewhere further content, but this couldn’t be additional away from the truth.
Instead, you can simply advantage your existing content and repurpose it into other forms like infographics, or even sated fledged drip campaigns using nifty email mechanization tools.
Basically, you’ll amplify your marketing devoid of working longer hours!
What’s more, repurposing content breathes further life into old occupation, saves occasion and maximizes ROI by getting the the majority elsewhere of your existing content.
Here are a little paramount practices while repurposing SaaS content:
Audit your customers, locate I beg your pardon? Mediums they like (or somewhere they hang out) and repurpose existing content to individuals mediums to extend attain.
Convert strong points of blog posts into tweets to growth referral traffic to your website.
Add content upgrades (think: CRO pages, ebooks, and all that.) to your top-performing content pro lead-generation.
Case: Copyblogger’s SlideShare presentation
Copyblogger runs solitary of the the majority fashionable content marketing blog that’s well-known pro its top-notch content.
They’re and veto stranger to repurposing content. For illustration they transformed a 2014 blog article “The 3-Step Journey of a Remarkable Piece of Content” into a slideshare presentation:
Saas-social-media-marketing-copyblogger
Picture: CopyBlogger’s SlideShare presentation.
The results?
That SlideShare presentation has been views concluded 70,000 epoch to engagement!
Social media is now to stay
There’s a ton of reimbursement from untaken social with your SaaS., but don’t expect it to be calm.
Remember, Social is an on-going process with the purpose of you incessantly improved based on customer data.
Yes, it’s a allotment of occupation, but there’s a ton of data with the purpose of relatives social media with lofty ROI and masses of campaign hit stories—and with the righteous strategy—yours can be together with them.
Do you instigate social media marketing pro your SaaS? What are the issues you’re at this time having? Any vast wins? Feel gratis to share not more than.
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