While the traditional media job souk is decrease in size day past day, alternative storytelling careers are popping up in unexpected sitting room.
Since 2004, job listings pro “journalists” decreased by more than 10%. “Content” jobs, however, produce tripled on the same time-period.
Brands and businesses are looking to increase an pick your way on competitors by utilizing content marketing as a tactic.
Whether you’re seeking candidates pro a posture next to your agency or hiring pro your in-house team, the same basic skills are essential to look pro in competitive applicants.
Being a content vendor encompasses many roles: Solitary daylight you need a relater and the subsequently, a data journalist. Candidates often produce to wear the hat of graphic designer, PR strategist, and social media supervisor.
With such a breadth and depth of expertise necessary, my team next to Fractl wanted to know: Which a good number sought-after job skills are necessary pro content marketing jobs in 2019?
From 2017 to 2018 forlorn, present was a 33% enhance in content job openings.
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While more acne are opening up, candidates searching pro content marketing connected jobs are additionally on the come out of.
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So, pardon? Are the nuts and bolts you ought to necessary in candidates what time hiring pro a content marketing job in 2019? Participating in a up-to-the-minute content marketing job skills study, we threadbare on 1,400 job listings from Indeed in the week of January 6th of this day to get hold of outmoded pardon? Hiring managers are looking pro in their ideal candidate.
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The Most Important Hard Skills to Look pro participating in Content Marketing Candidates
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The top 3 intensely skills necessary in these postings were “Social Media literacy”, “Content Creation”, and “SEO”.
Social Media literacy
While social media has proven to be much too essential a strategy to supply sour to your intern, our study found it was still a top skill necessary pro intern-level content marketing positions.
Considering to introduce somebody to an area often get hold of outmoded on a brand on social media sooner than obtainable to its website, social media is on more than exactly knowing how to put up on various platforms.
Here’s a tip from Ella Dawson, senior Social Media Editor next to TED:
“Stop treating social media as a shallow ground to doesn’t require authority expertise… Making fun of the “social media intern” in a PR crisis…erases the valuable authority expertise of an total industry of proficient, hardworking adults.”
Before you decide your social media posture is “intern-level”, understand to if you expect to deliberately spend social media to grow your establishment, you need to hire a candidate with more authority expertise than typically interns display.
What’s remarkable on social media being integrated in these content marketing job descriptions is to social media is often it’s own posture.
Participating in detail, a number of greater teams will produce a keen team component pro apiece platform, in which they are necessary to schedule content on an editorial calendar (in alignment with the break of their team), respond to customers on their platform (in brand voice), create and curate content pro their platform, complete competitor analyses, and extremely examine their own data to track performance metrics like scope, engagement, and overall ROI.
Any role to combines social media with other being content marketing responsibilities signals to the industry to as a hiring supervisor, you ought to be expecting more well-rounded content marketers in 2019—people who can understand not exactly pardon? Makes pleasant content but how to promote it.
TL;DR: If you’re hiring pro “social media”, the candidate ought to produce next to slightest a widespread understanding of all of the exceeding responsibilities.
And don’t hire pro an “intern level position” if you’re not satisfactory with an intern learning-on-the-job and being the voice of your brand.
Content cosmos
Despite “content creation” being the paramount item you think of what time you think of pardon? A content vendor does, it was just mentioned in exactly on partly of the job listings.
What does content creation entail? While a broad stretch, content creation usually channel producing content pro a website or platform from ideation to put out.
If you need an infographic pro your blog, this is pardon? “content creation” looks like:
Coming up with an impression pro the infographic
Finding a source (using an existing data array or creating your own)
Analyzing insights
Creating a graphic
Writing compelling reproduction (that is additionally SEO-friendly)
Publishing it on your company’s website
The same process may perhaps be modified pro creating videotape content, blog content, podcast content, social media content, and the like.
While its satisfactory if your candidate doesn’t produce through experience creating all single type of content outmoded present, “content creation” as a skill can translate well to slightly platform or strategy.
TLDR:
If you are hiring someone to create content pro your brand, get by all means you include it in the job record.
And, enumerate pardon? Types of content you need them to create!
Do you need videotape content? Social media content? Data storytelling? Blog content? Listicles? Long-form content?
Specify pardon? You’re looking pro in the report so to the appropriate candidates apply in the paramount place.
SEO
While a good number content marketers produce a sufficient level of erudition on SEO, is it really essential to look pro SEO experts what time hiring pro a posture as a content vendor?
All cipher statement to all right, as this intensely skill was mentioned in almost 40% of job postings.
For solitary item, if you candidates aren’t familiar with keyword explore, they’re missing an essential strategy pro determining pardon? Type of content introduce somebody to an area are looking pro online.
It’s not an adequate amount of to create amazing content anymore—you produce to paramount know pardon? Types of content introduce somebody to an area be looking for to make out.
SEO is disgracefully ever-changing; save it’s your full-time job, it can seem without a solution to stay on top of the most modern tactics and Google Search changes.
If you need a component of your team to turn into knowledgeable in SEO, they ought to start by seeking to find out on SEO strategies and tactics to put up with the test of spell.
Have them read through SEO situation studies, go by reliable SEO-related websites and blogs, and go by leading SEO experts on social media to stay informed.
Other Top Skills
Additional skills mentioned by content marketing job postings were project management, design, and PR.
Surprisingly, paid social and paid search additionally made the keep a record of 21 skills.
Given to so only some job listings mentioned folks skills overall, it’s more essential to focus on the top ten.
You might not need your content vendor to run 50 paid flyer campaigns a day, but it’s an added bonus if they produce a elementary understanding of paid search and social—especially what time creating content pro folks platforms.
The Soft Skills to Look Out pro When Interviewing Content Marketing Candidates
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In the same way as a hiring supervisor, you might be tempted to focus entirely on intensely skills you need pro your team.
But, it’s the soft skills to arguably are pardon? Allows a candidate to put up with apart from the horde. Soft skills are pardon? Determines employee preservation in the long run past you’ve chosen a candidate.
Without taking into consideration the redress soft skills necessary, you might get hold of by hand hiring pro the same posture on and on again.
While it can be demanding to assess if a candidate has the redress soft skills in the interview process, ask pointed questions to address to the candidates power to perform with others, spell management, and pardon? They make out their contribution being to the company’s bigger goals.
The top-three a good number mentioned soft skills across all job postings were “interpersonal”, “hard working”, and “growth oriented”.
Interpersonal
With “interpersonal” mentioned more than 54% of the spell, this is the a good number prevalent soft skill mentioned from our study.
What does it mean to produce pleasant interpersonal skills?
Some examples are listening to your coworkers, excelling in teamwork and collaboration, being dependable, and expressing understanding.
While a candidate might be on their unsurpassed behavior in the interview and impress you with their content marketing industry experience, it will quickly turn into obvious to your team to they aren’t a well-rounded candidate if they fail to exhibit pleasant interpersonal skills past they’re hired.
HR knows to refusal amount of Social Media or SEO erudition will save them if they’re demanding to perform with.
Participating in addition to being a benefit pro your team, arguably, it’s these interpersonal qualities to allow employees to create better content to connects with introduce somebody to an area.
Hard Working
“Without hurry up, talent will just store you so far.” -Gary Vaynerchuk
Similarly to having interpersonal skills, you’re aspirant may perhaps be the Albert Einstein of content, but if they don’t crop much output, they’ll be the paramount solitary outmoded the gate if there’s a scratch.
What spend is present pro hiring exceptional talent if your team has nothing to county show pro it? Content marketing candidates need to county show up and perform intensely.
If they display their perform ethic to their team, they will be recognizable.
Growth Oriented
Rather than being obsessed with performance, which is tempting pro up-to-the-minute hires unsure on everyplace they put up with, your up-to-the-minute team member’s focus ought to be on growth. Being growth-oriented channel to they are:
Dedicated to constant learning and development
Open to constructive reaction
Able to adapt to difference well
Willing to develop
Able to make out themselves long-term contained by the company and to their own career goals align with the company’s impending.
In the same way as far as skills to weren’t emphasized as much, “creative” was surprisingly just brought up in on 15% of the job postings.
Most content marketers would argue to being creative is somewhat of a on a daily basis must.
When you’re difficult to create the unsurpassed content in your prearranged vertical to will be compelling to your audience and out-perform your competitors, you need to line your ideation with a creative mindset.
Similarly, spell management was emphasized excluding often than other skills.
For folks of us who at this time perform as content marketers, this comes as a revelation.
A content vendor is wearing many hats and often supervision many projects all next to formerly.
Time management is essential pro the contemporary daylight content vendor and shouldn’t be underestimated, despite being integrated excluding than 15% of the spell on these job postings.
The Industry is Growing
If your team is already comprised of talented, hardworking, growth oriented employees, congratulations!
You’ve hired exactly who you need to urge your content strategy to the absolute unsurpassed place feasible.
If you’re team still needs to brush up on a number of of these skills, don’t be downcast. There is refusal spell than the impart to hone your skill array. The internet is a vast treasure trove of in turn involving to these skills. Between courses, webinars, ebooks, in-depth guides, and tutorials, it won’t take long to transform your struggling content marketing team into the unsurpassed content creators money can hire.
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