To build your brand, you need to understand and master the social media platforms praised by your target audience.
For marketers, solitary way to perform this is to go by tutorials — here’s solitary to enhance engagement with your brand on social media. But we additionally get hold of it helpful to look next to plain data to better understand social media and iterate our strategy.
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Now, judgment pertinent data to adjust your social media strategy can be a hassle. From experience, a good number of the data you’ll get hold of on the internet is either outdated, not demonstrative of the overall convention or, worse, not sourced…
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On this contact, you will just get hold of pertinent, sourced and updated data on Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok and Pinterest.
Instagram Statistics to know pro 2020
Usage of Instagram
1 — Instagram has 1 billion monthly on the go users (Instagram — December 2019) — Instagram is the 6th a good number on the go social media platform in the the human race, behind Facebook (#1), YouTube (#2), WhatsApp (#3), Messenger (#4) and WeChat (#5).
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2 — 500 million Instagrammers spend Instagram Stories all daylight (Instagram, — December 2019)
3 — The median spell spent on Instagram (desktop) is 6 minutes and 11 seconds apiece session (SimilarWeb, December 2019)
4 — 51% of Instagram users are women, 49% are men (Statista, October 2019) — like so making Instagram a work on platform to scope outmoded to a demonstrative audience.
Shopping and discovering products on Instagram
5 — 11% of U.S. Instagram users superstore on Instagram(Cowen and Company, Shoptalk 2019: Key Takeaways pro Ecommerce, Visual Search, and Fulfillment — development 2019)
6 — 60% of Instagram users discover up-to-the-minute products on the platform (Instagram, — December 2019)
7 — 73% of teenagers say to Instagram is the unsurpassed system pro brands to communicate on up-to-the-minute products(eMarketer — April 2019)
Reaching outmoded to sales professionals
8 — 39% of sales professionals say they’re a good number on the go on Instagram pro establishment purposes (Linkedin, 2019)
Instagram pro businesses
9 — 90% of users go by a establishment on Instagram (Instagram, — December 2019)
10 — 200M+ Instagram users visit businesses’ profiles apiece daylight (Instagram, — December 2019)
11 — On median, brands wage from $43 to $3,138 pro a influencer marketing campaign (eMarketer — May 2019)
12 — 7 outmoded of 10 hashtags on Instagram are branded (Omnicore, 2019)
Engagement tax on Instagram
13 — The Average Instagram Engagement Rate is 4.7% (Iconosquare, 2019)
14 — The median Instagram put up contains 1.01 hashtag (Mention Instagram Engagement Report, 2019)
15 — Tagging more than 5 users results in a substantial drip sour in likes (Mention Instagram Engagement Report, 2019)
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Facebook Statistics to Know pro 2020
Usage of Facebook
16 — Facebook has 2.45 billion monthly on the go users (Statista, November 2019) — To this daylight, Facebook is the a good number used social platform in the the human race, making it an ideal location pro brands to scope outmoded to their target audience.
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17 — 500 million introduce somebody to an area spend Facebook Stories on a daily basis (Search Engine Journal, April 2019).
18 — 74% of Facebook users log in on a daily basis (Pew Research Center, February 2019) — Something to keep in mind what time scheduling posts in advance.
19 — The median Facebook user spends 38 minutes on the platform, on a daily basis (eMarketer, April 2019).
20 — Facebook is the 8th a good number downloaded app on the App Store (SocialMediaToday, December 2019) — Facebook Messenger is on the 5th posture
21 — The median spell spent on Facebook (desktop) is 11 minutes and 14 seconds apiece session (SimilarWeb, December 2019)
22 — 52% of U.S. Adults urge news from Facebook (Pew Research Center, July 2019) — This opens the gate pro PR opportunities, invention launches and other types of significant marketing campaigns you might run.
23 — 1.4 billion introduce somebody to an area spend Facebook Groups (Facebook Data, April 2019).
Facebook pro businesses
24 — 64% of sales professionals say they’re a good number on the go on Facebook pro establishment purposes (Linkedin, 2019)
25 — 90M+ small businesses spend Facebook (Facebook, January 2019).
26 — 94% of Facebook’s advertising revenue comes from mobile convention (Facebook, July 2019) — mobile phone is a priority pro Facebook. This channel to you need to think and create your ads pro mobile consumers, paramount.
Shopping and discovering products on Instagram
27 — 15% of U.S. Facebook users operate the platform to find/shop pro products (eMarketer, development 2019) — Right behind Pinterest, leading the way with a whopping 47%.
Engagement tax on Facebook
28 — The median engagement rate pro a put up is 3.42% (Statista, Q3 2019)
29 — The median engagement rate pro a videotape put up is 6.04% (Statista, Q3 2019)
Twitter Statistics to Know pro 2020
Usage of Twitter
30 — Twitter has 321M monthly on the go users (Twitter, February 2019).
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31 — The median spell spent on Twitter (desktop) is 10 minutes and 11 seconds apiece session (SimilarWeb, December 2019).
32 — 22% of adults in the U.S. Spend Twitter (Pew Research Center, April 2019).
33 — 44% of U.S. 18- to 24-year-olds spend Twitter (Pew Research Center, April 2019).
34 — 80% of U.S. Tweets get here from 10% of Twitter users (Pew Research Center, April 2019).
35 — 17% of Americans urge their news from Twitter (Pew Research Center, July 2019)
Twitter pro businesses
36 — 25% of Twitter’s a good number fertile users spend scheduling software (Pew Research Center, April 2019).
37 — 43% of sales professionals say they’re a good number on the go on Twitter pro establishment purposes (Linkedin, 2019)
Engagement tax on Twitter
38 — The median engagement rate pro a tweet is 0.5% (Mention, 2018)
39 — Tweets with hashtags urge 100% more engagement (Twitter, 2019) — To contrast this, our most modern Twitter study shows to the more hashtags you spend, the excluding engagement you’ll generate.
40 — Tweets with videotape urge 10x the engagement (Twitter, 2019).
41 — 93% of videotape views on Twitter go off on mobile (Twitter, 2019).
YouTube Statistics to Know pro 2020
Usage of YouTube
42 — YouTube has 2B+ monthly on the go users (YouTube, January 2020) — making it the 2nd a good number used social media platform, past Facebook.
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43 — The median spell spent on YouTube (desktop) is 22 minutes and 53 seconds apiece session (SimilarWeb, December 2019)
44 — The median mobile session lasts more than 40 minutes (YouTube, January 2020)
YouTube pro businesses
45 — 41% of sales professionals say they’re a good number on the go on YouTube pro establishment purposes (Linkedin, 2019)
YouTube pro influencers
46 — “The integer of channels earning six numbers apiece day on YouTube grew more than 40% y/y” (YouTube, January 2020).
47 — “The integer of channels earning five numbers apiece day on YouTube grew more than 50% y/y“ (YouTube, January 2020).
48 — “The integer of channels with more than solitary million subscribers grew by more than 65% y/y” (YouTube, January 2020).
49 — YouTube has paid on $2 billion to content creators who produce chosen to monetize their videos (YouTube, January 2020).
YouTube on mobile
50 — Over 70% of the platform’s content consumption comes from mobile plans (YouTube, January 2020).
51 — 1 billion hours are watched apiece daylight on YouTube (YouTube, January 2020).
52 — On median, present are 1B mobile videotape views apiece daylight
LinkedIn Statistics to Know pro 2020
Usage of LinkedIn
53 — LinkedIn has 310M+ monthly on the go users (We Are Social, October 2019)
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54 — The median spell spent on LinkedIn (desktop) is 7 minutes and 11 seconds apiece session (SimilarWeb, December 2019)
55 — 51% of US College Graduates spend LinkedIn (Pew Research Center, February 2019)
Linkedin pro businesses
56 — There are 30M+ companies registered on LinkedIn (Linkedin, December 2019)
57 — There are 20M+ uncluttered jobs on LinkedIn (Linkedin, December 2019)
58 — LinkedIn is the second-most current social media platform in the company of B2B marketers (Social Media Examiner, May 2019)
59 — 70% of sales professionals say they’re a good number on the go on LinkedIn pro establishment purposes (Linkedin, 2019)
LinkedIn on mobile phone
60 — 57 percent of LinkedIn’s traffic is mobile (Linkedin, December 2019)
TikTok Statistics to Know pro 2020
Usage of TikTok
61 — TikTok has 800M+ monthly on the go users (AdAge, October 2019)
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62 — Over 500 million of TikTok’s monthly on the go users are Chinese. (AdAge, October 2019)
63 — The median spell spent on TikTok (desktop) is 1 meticulous and 44 seconds apiece session (SimilarWeb, December 2019)
64 — Roughly 50% of TikTok’s macro audience is under the age of 34 with 26% among 18 and 24. (MarketingCharts, May 2019)
TikTok on mobile phone
65 — 90% of TikTok users visit the app more than formerly apiece daylight. (GlobalWebIndex, January 2019)
66 — The median user spends 52 minutes apiece daylight on TikTok (BusinessOfApps, February 2019)
67 — Users uncluttered the app eight epoch apiece daylight on median in the US (Digiday, February 2019)
Engagement tax on TikTok
68 — The median engagement rate on Tiktok is 29% (Mediakix, 2019)
Pinterest Statistics to Know pro 2020
Usage of Pinterest
69 — Pinterest has 300M+ monthly on the go users (Pinterest, December 2019)
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70 — The median spell spent on Pinterest (desktop) is 5 minutes and 4 seconds apiece session (SimilarWeb, December 2019)
71 — 70% of Pinterest users are women (We Are Social, July 2019)
Pinterest pro Businesses
72 — 28 percent of marketers spend Pinterest to souk their brand/products (Statista, January 2019)
Shopping and discovering products on Pinterest
73 — 47% of U.S. Pinterest users spend the platform to find/shop pro products (eMarketer, development 2019)
74 — 82% of Pinterest’s a good number on the go users say they produce bought products past discovering them on the platform (Pinterest, 2019).
Pinterest on mobile phone
75 — 85% of MAUs are on mobile phone (Pinterest, December 2019)
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